Third Party & Independents Archives

Political coverage after the election

Democrats became a target of criticism

Bush, and the Republicans, received large positive coverage after the election: Of all reports covering Republicans, 30.2% were positive while 8.3% were negative. Kerry and the Democrats received substantial negative coverage in the week after the election: Of all reports on the Democrats, 42.5% were negative and only 1.7% were positive. In the coverage of Kerry, almost 30% of the reports were negative and 16.3% were positive. (The remaining share corresponds to reports with either neutral, or without clear ratings.)

Bush's ratings in polls followed media coverage

Before Election Day, President Bush was facing low job approval ratings in polls. After his re-election, however, a wave of positive coverage in TV news was followed by an expressive change in the results in polls: his ratings went up. In the two weeks following Election Day, Bush received very positive coverage on network news as well as Fox News channel.. Fox News and NBC presented the most positive portrayal of Bush in general, with a share of positive over negative reports on Fox News equivalent to 26.63% and almost 23% on NBC.

TV news portrayed Ashcroft with positive ratings

TV news followed Attorney General Ashcroft's and Commerce Secretary Don Evans' resignations with positive coverage. In contrast, Republican Senator Arlen Specter - who made the news with his pro-abortion positions - was covered in a rather critical tone.

Domestic security loses space to Iraq in the news

Overall, Bush's social, domestic and economic policies were covered in positive terms in the weeks after the election.
Domestic security was a prominent issue in the last week before Election Day, largely because of the bin Laden tape. After the election, however, it was not covered as frequently. One week after Election Day, Iraq became the most important topic on TV news. Healthcare and the economy were only minor topics both before and after the election.

* The overall ratings (positive/neutral/negative) are determined by the content of the text and words used by the journalist in the article - according to very strict criteria that don't allow the analyst to infuse personal opinions or judgment into the analysis. The ratings are derived from the combination of context (when the content is embedded in positive or negative context) and explicit ratings (when the journalist uses or cites words of clearly positive or negative judgment).

Download complete report with graphics at: http://www.mediatenor.com/politic1122.htm

Posted by Isadora Badi at November 23, 2004 9:25 AM