Third Party & Independents Archives

CBS critical of Kerry in final three days before Election

In the last three day prior to Election Day, CBS and FOX overall were clearly more critical on Kerry than on Bush while NBC rated Kerry more positive than Bush. ABC was largely balanced in covering the candidates. Overall, TV news coverage on Bush was particularly positive when presenting opinion poll results.

According to Media Tenor’s content analysis of network news and Fox’s Special Report with Brit Hume, coverage in the last week prior to Election Day focused greatly on security and Iraq, bringing those issues to the forefront of the voting public’s minds. Health care, which had been another prominent policy issue since the debates, was almost completely cut off the news agenda.

The election outcome will depend largely on whom the voters trust most on each of the candidates most important topics. TV news presented Bush positively in relation to national security issues, while Kerry was seen most positively in terms of health care and economic issues (although coverage volume for both these issues was not very high). The coverage was equally critical of both candidates‘ stances on foreign policy.

The complete report with graphics can be downloaded at:

Posted by Isadora Badi at November 2, 2004 10:22 PM