Third Party & Independents Archives

Campaign coverage - a tricky issue for Bush and Kerry

Campaign coverage has been a tricky issue for the two presidential candidates…

Kerry's visibility dependent on campaign reporting

Campaign coverage has been a tricky issue for the two presidential candidates. The topic has dominated the media coverage on John Kerry during the last weeks of July, while he had weak representation on policy issues. Until a week prior to Democratic National Convention, policy issues accounted for only 29.8% of Kerry's media coverage, compared with 37% of coverage focused on his campaigning and 33.2% on other issues.

Bush's campaign bashed by TV networks

The latest report by Media Tenor, an independent media institute, also shows that stories on campaigning accounted for 26.7% of the total coverage of George W. Bush. Although, journalists didn't express much sympathy about the president's plans: reports on Bush's campaign in TV network news were negative overall during last weeks of July.

The coverage of Bush related mostly to policy issues, which represented 44% of the total coverage. However, the coverage of these issues was dominated by a negative tone. 20% of total statements about Bush's foreign policy were negative, compared to only 7.7% of positive. (Difference to 100%: no clear, or neutral, ratings).

You can find the complete report with graphics at: http://www.mediatenor.com/Election072604.htm

Posted by Isadora Badi at July 27, 2004 11:11 AM