Third Party & Independents Archives

Economy makes up only 1.2% of campaign coverage

NEW YORK - June 9, 2004. Although the networks’ strong interest in the situation in Iraq has declined steadily since mid-May, their indifference to the state of the economy remains unchanged, with coverage on the subject totaling a mere 1.2 % of the overall coverage of the elections. Considering the fact that the economy is viewed as a crucial factor in determining election outcomes, TV viewers are receiving insufficient information on this matter.

NBC shifts focus to issues
Media Tenor’s latest analysis of the election coverage also revealed that information about the candidates’ stances on policy issues decreased slightly in the first days of June on ABC and CBS, while NBC focused on them much more extensively: Nearly four out of every five statements on NBC contained information about policy issues.

Download graphics at http://www.mediatenor.com/US-Election_060404.htm

Posted by Isadora Badi at June 9, 2004 9:11 AM