Coca-Cola is good for you

Parts of grievance industry are in full assault against Coca-Cola et al. It is true that Coke may make you fat. But there is the easy and obvious solution: Diet Coke. I have been drinking around two liters of Coke every day since I was about seven years old. That makes it a whole half century. That is roughly 36,000 liters of Coke. Around ten years ago, my advancing age overtook my quick metabolism. To cut calories I switched to Diet Coke, then Coke Zero. Problem solved.

I am in my eleventh year of Coke Zero, which means more or less 8000 liters. When I was in the Iraqi desert, I drank little water and mostly Coke. It hydrates well and it is a myth that it doesn't refresh or that it is unhealthy. The only harm it seems to cause is that I have to pay for it, whereas water would be mostly free, although not always.

It seems to me that if we believe that people are getting fat because of soft drinks sweetened with sugar or corn syrup, we should just get them to switch to calorie free soft drinks. It is hard to break a habit but much easier to substitute one. I didn't have to give up Coke; I simply changed the existing habit.

Drinking mass quantities of Coke has been useful. I just don't get dehydrated. In fact, I credit Coca-Cola with much of my management success. In the classic business book "In Search of Excellence" the authors advocated "management by walking around". They said that leaders had to get out of their offices and talk to people in the organization. I agree. Drinking lots of Coke reminds me to get off my ass, since I have to go to the bathroom a lot, so I walk around.

Back when I was in college I had a couple of housemates who were vegetarians. Not only that, they were hostile to the "big food industry" and the reserved a special animus for Coca-Cola, which they identified as a type of devil's brew. They had several annoying habits. Among them was making mooing sounds when someone ate a hamburger and constantly telling me that Coca-Cola was going to poison me. Since I was in robust health and neither they nor any of their hippie friends (we still had hippies back then) were up to ordinary physical standards, I discounted their advice. When they told me that Coke would kill me, I would ask them when.

I have come to the conclusion that not only is Coke not bad for you, it has positive health benefits. As I mentioned above, you are always hydrated. I run, ride my bike and lift weights and never have to make a special hydration effort. Beyond that, the mild caffeine dose helps keep you alert all day and more energetic, so you get more exercise, so it is better than plain water.

So let's praise Coca-Cola, at least in the calorie free forms, and encourage its use.

Posted by Christine & John at January 31, 2013 8:10 PM
Comment #361160

You left out the most important detail regarding Coca-Cola: It tastes terrible.

Posted by: Warren Porter at January 31, 2013 8:33 PM
Comment #361161


I love the Coke Zero. As I wrote, this is my 50th year of Coke. I recall because I remember my first Coke. It was at a party at my aunts house. Bonanza was on TV. Good times.

Posted by: C&J at January 31, 2013 8:40 PM
Comment #361163

I agree with Warren about Coke Zero. It is awful. Too sweet and a strange aftertaste.

Posted by: Rich at January 31, 2013 9:01 PM
Comment #361164


At first I didn’t like it, but I wanted to stop drinking regular Coke because it was making me fatter. Now I like Coke Zero more than regular Coke.

IMO - Coke Zero will begin to replace regular Coke. I am surprised the soft drink makers have been so slow to take advantage. Regular Coke is too easy to attack because of the calories. Coke Zero is 100% benign or perhaps on the same level as black coffee.

Posted by: C&J at January 31, 2013 9:10 PM
Comment #361167


To me, regular Coke is the best soft drink on the market. Granted, it has its problems due to the calories but, in my opinion, the taste can’t be matched by the artificially sweetened alternatives.

Posted by: Rich at January 31, 2013 9:52 PM
Comment #361169

For me it’s Cherry or Vanilla Coke.

Posted by: KAP at January 31, 2013 10:21 PM
Comment #361170

I drank Coke (and Dr Pepper) for most of my life. In summers, in TN, we didn’t have air conditioning, but we kept a case of coke in bottles. It was pronounced ‘Co Cola.’ In the afternoon everyone would have one & we would play ‘faraway.’ On the bottle of coke bottles there used to be the name of a town, so you had to finish the bottle to see the town, and we’d see who had the bottle from farthest away. It was fun and charming in its own way.

Everyone smoked. Everyone. The house was next to a tobacco warehouse.

When I quit smoking I finally stopped drinking soft drinks. I lost seven pounds in two weeks.

I still like the occasional soft drink on a hot day, but I’d never drink the diet or Zero drinks. They taste way too artifically sweet for my tastes… I can’t imagine how they could be good for you, but who knows?

Posted by: phx8 at January 31, 2013 10:35 PM
Comment #361172

Even regular Diet Coke is zero calories now. Coke Zero tastes slightly different but I’ll drink either one. I prefer diet Pepsi or Diet Dr. Pepper. Some people can drink “full flavored” colas and be fine but I’m too fat to waste time on calories in drinks.

Posted by: Adam Ducker at January 31, 2013 11:06 PM
Comment #361174

I don’t drink or eat anything I have to acquire a taste for. That includes all diet drink regardless of brad. I’m 66 and have drank regular cola all my life and ain’t got fat yet.
The only kind of Coke I like is Cherry Coke. Other than that it’s RC. Coke ain’t sweet enough, Pepsi is to sweet, RC is just right. If I ain’t drinking RC I usually have a DR Pepper next to me.
Y’all in lived until you’ve had an RC and a moon pie. It’s a well rounded meal here in South Georgia.

Posted by: Ron Brown at February 1, 2013 12:41 AM
Comment #361177

Think green program doesn’t only emphasize the use of alternative energy sources, but also on the utilization of energy efficient loads that will replace the high-energy consuming loads. One cited example of this is on the lighting system. An incandescent lamp of 60W can be substituted by a 5W LED light giving also the same quality of brightness and luminance. By just merely subtracting the power consumed by the two, an unbelievable 55W difference will definitely amaze the consumer and therefore attract more and more consumers to make a big shift and be one of those who supports green living. Solar LED street lights technology has already made a bond with the solar power technology in providing quality and energy efficient lighting.

Posted by: led right at February 1, 2013 1:02 AM
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