Democrats & Liberals Archives

CBS Won't Air MoveOn.org's "Bush in 30 Seconds" Super Bowl Ad

CBS informed MoveOn.org that they will not run the winning commerical from MoveOn.org’s “Bush in 30 Seconds” contest (you can view the ad here).

CBS claims that they choose not to run ads which violate the network’s policy against accepting advocacy advertising, but seem to only apply this standard to progressive issues — PETA was denied ad space during last year’s Super Bowl while the White House’s contorversial advocacy ads implying that drug users fund terrorism and drug use leads to abortions ran during recent Super Bowls. Again this year, the White House Office of National Drug Control Policy will be running an ad during the Super Bowl.

CBS seems to be playing political games because,

the White House and Congressional Republicans are on the verge of signing into law a deal which Senator John McCain (R-AZ) says is custom-tailored for CBS and Fox,(3) allowing the two networks to grow much bigger. CBS lobbied hard for this rule change; MoveOn.org members across the country lobbied against it; and now our ad has been rejected while the White House ad will be played.

The broadcast airwaves are owned by the public and those companies who use them are required to serve the public's best interest. That's why there are rules requiring certain amounts of educational programming and equal time rules for political candidates. But CBS's actions go against those policies by clearly taking sides on political issues. They are allowing the conservative message to be heard while denying the same access to the liberal causes.

Those who wish to do so may sign a petition urging CBS to run the ad.

Posted by blipsman at January 23, 2004 11:42 AM